Do I have to pay the license fee every time we air our commercial?

No.  This is a one time investment for the customization and license to use our commercials.  After this, you simply will pay for airtime.

What does my license include?

Your one year license includes all of the following:

    Audio & Visual Customization: we insert your name and school information into the commercials (adding your logo is available for a nominal fee).

2.         One Year Exclusivity : no other school in your cable zone area will be able to use the same commercial(s) you license.

3.         Renewal Option: if you wish to renew after the one year license you simply pay 75% of the    original investment.

 What does exclusive mean?  Can another school run the same commercials?

Your school will be the only school in your cable zone with the right to use the particular commercial(s) you licensed.  No other school will run it in your cable area.  For example, if Grace Christian in McKinney, TX, has the license for The Baton in the McKinney cable zone then Victory Christian that is also located in McKinney could NOT buy/license The Baton.  However, Victory Christian could license Ultimate Perspective for that cable zone if no other school as done otherwise.

How long does it take to get my commercials customized with my information? 

Customization of your commercials will take approximately 3 or 4 weeks.  If you have a specific need to get on much quicker, it is possible….simply ask us how.

 Why do I only get 3 lines of info at the end of my commercials? 

Based on the experience of experts in the industry, any more than 3 lines of information tends to overwhelm the TV viewer.  Any more than 3 lines will cause the font size of your graphic tag to be smaller therefore possibly hurting the chance for families with small television sets to see all your information clearly.  Also, the more they have to look at the less they will be able to recall.

Why cable? 

There are many reasons to go with cable when it comes to TV advertising.  Here are just a few reasons: 

 VIEWERSHIP: There has been a major shift in the share of viewing now tipping the scales from broadcast networks to cable networks across all viewing targets in virtually every daypart. 

 TARGET YOUR CUSTOMERS: Cable Networks target specific customer groups, incomes and lifestyles. There's a Cable Network that targets your young families in your specific area.

TARGET GEOGRAPHY: Cable can target specific geographic areas where your customers live. There's no wasted exposure beyond your service market.  Typically a 15 to 25 mile radius.  With broadcast, the average coverage area can be anywhere between a 35 to 100 mile radius.  Thus putting your commercial in areas that are worthless to your campaign.

LOW COST: The average person, unfamiliar with cable advertising, perceives that the cost of advertising on cable is out of their reach. This is untrue. Cable advertising is much less expensive then you think. The average cable television advertiser spends only a few pennies a month to reach a cable household. An expenditure that results in both frequency and reach.

Often for the cost of a few newspaper ads, the price of a single billboard or a very limited radio schedule, our customers can have a very effective cable schedule.

 GREAT FREQUENCY: Cable advertising offers greater frequency because of its low cost. Frequency generates higher impact on your target audience through the cumulative effect of repetition.

LOYAL VIEWERS: Cable subscribers watch more television than non-cable homes.

MORE PURCHASING POWER: Cable subscribers have a higher education, better incomes, and higher level occupations than non-cable homes. That means those who see your commercials have more money to invest into their children’s education.

EXCITING ENVIRONMENT: Cable offers some of the best programming available, so you can selectively place your commercial in related program content.

FLEXIBILITY: Multiple networks offer a greater exposure to your customers. A wide variety of programming offers you exceptional scheduling opportunities. Advertising on cable increases Open House traffic, dramatically increases your awareness and increases your enrollment.

Can I go on ABC, CBS, NBC, or other broadcast networks?

If the commercials are available in your Designated Marketed Areas (which typically is a 35 to 100 mile radius), you would have this option.  However, if a school is using the same commercial in a cable area around you, you could not do broadcast.  One broadcast network could span over many separate cable zones.   Also, if this option is available, the license costs would change depending on your area and how many cable zones would be covered.  Ask your consultant for more details on pricing, etc.

How many times do these air and on what cable networks? 

The number of airing you would get would depend upon your budget and the rates we negotiated on your behalf.  For example, if your cable system has 20,000 households, your rates will run around $10 to $20 per airing (national average).  If your airtime budget is $500 a month, then you would get between 25 and 50 airing….depending on what networks you choose.  You can advertise on virtually any cable network available in your area.  This includes networks such as Fox News, TNT, TBS, USA, Discovery, Lifetime, ABC Family, History Channel, FX, and many more.  Basically any network that is not a broadcast network such as ABC, NBC, CBS, PAX, etc.

Do I have to air every month? 

No.  But one thing to keep in mind is that frequency should be one of your goals.  The reason being that building your awareness and "brand" is an ongoing factor in your overall success in any media campaign.

Is there a minimum number of airings I have to do? 

Very rarely does a cable station set minimums.  We will make sure that whatever you do is effective.  If you cannot effectively be on the air every month, there are strategies we have to help stretch any budget for you.  For example, if you cannot air every month, we will focus your airtime around the recruiting seasons for you (Open House, summer, etc).

What if I do not know how to buy airtime? 

We make it where you do not have to be a Media expert - Budget preparation. Counseling. managing faculty. Acquiring funding for your school. Board meetings. PTA meetings. You’re already have an overwhelming amount of responsibilities for one person. Why should you have to become a media expert too? We spend every day, 24/7, putting these commercials on the air for Christian schools. We’re experts at this so you don’t have to become one.

We are here to serve you. We are not a local cable station that is simply trying to sell open spaces to fill up our schedules.  We are purpose driven .  The purpose that drives us is to see you be successful in your marketing.  We have a vested interest in these commercials running properly. If they don’t, we are falling short of accomplishing our mission. You won’t be happy and therefore we will have failed.

How quickly can I get on the air? 

Customization of your commercials will take approximately 3 or 4 weeks.  The airtime schedule can be done during this time.  Therefore, you could be on the air inside of a month.  If you have a specific need to get on much quicker, it is possible….simply ask us how.

Could I get a better deal on airtime if I personally approached our cable station? 

No.  The reason for this is simple.  We place thousands of dollars of airtime every month for our schools.  That give us NATIONAL BUYING POWER which in turn leads to discounts on the rates.  We already have relationships built with cable vendors all across the country.  Worst case scenario- is that we get the same rates you would but we do all the work for you….and you have our expertise working on your behalf.  It is in our best interests for you to succeed and be satisfied with our commercials.