Getting Started

Easy 3 Step Process

1)      Select your commercials

2)      Decide your target groups

3)      Track your Results

Selection of your commercials

Step 1

First step for you is to view our 4 powerful school invite commercials.  You simply select the commercials you would like to use for your Christian school.  Next, contact Mirror Marketing to check availability in your area .  For less than $1000 each, the license for the commercials includes the following: 

1.         Audio & Visual Customization: we insert your name and school information into the commercials (adding your logo is available for a nominal fee).

2.         One Year Exclusivity : no other school in your cable zone area will be able to use the same commercial(s) you license.

3.         Renewal Option: if you wish to renew after the one year license you simply pay 75% of the    original investment.

Decide your target groups

Step 2

You do not have to become a media expert to do this.  You simply select your target demographic groups.  We then investigate what cable networks and times these particular groups are viewing.  We then put together a recommended airtime schedule based on this research and the viewing habits of your targeted audience.  Once approved, we submit your schedule into the cable station and get you on the air! 

We will research the implementation of your advertisements to insure that you receive all the airings that you paid for.   We also will work with you to analyze your results and how best to capitalize upon them.  Click here to read more about media placement……  

Track Results

Step 3 

Third step is to track the results of your commercials and their effect upon your school’s enrollment numbers and community awareness.  This consists of:

Phone calls

Make sure all staff members who answer your phone calls simply asks the caller how they heard about you.  You may want to come up with a short daily report that is filled out and filed for your records. 

Website Traffic

You want to be sure that your school’s website has a “hits counter” function that enables you to see the traffic numbers of your site while on the air.  If you are using the commercials to promote an Open House event, be sure that you had the line “How did you hear about us?” on your questionnaire that each attendee fills out.

Add question to all Paperwork/Applications

Have question “Have you seen our TV commercials” on all paperwork that is filled out by potential families.

Compare retention numbers

Because these commercials help reinforce your current families buying decision, research your re-enrollment numbers over the last two years and compare those numbers to your re –enrollment numbers over the span of this media campaign.

Ready to get started? Click here…...